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Kircher, Dr. R. (Ruth)


+ 31 (0)58-233 69 13




I hold degrees from the Ruprecht-Karls-Universität Heidelberg (MA), the University of Durham (MA), and Queen Mary University of London (PhD). Before joining Mercator / the Fryske Akademy, I was a research fellow at McGill University in Montreal as well as working at the University of Birmingham and Liverpool Hope University.


Areas of expertise: 

I am a sociolinguist with a specialisation in societal multilingualism and language contact situations. I am particularly interested in language attitudes and language practices (and how these are linked with social identities) as well as in language policy and planning. Much of my work focuses on autochthonous and migrant minorities.


Research projects:

Several of my previous projects have focused on language attitudes, language practices, and language policy and planning in the Canadian province of Quebec. In addition to my work at Mercator / the Fryske Akademy, I am currently involved in a collaborative project (with several researchers from Concordia and McGill University) that focuses on the language attitudes and practices of Quebec-based parents who are raising their children multilingually. I have also recently completed a collaborative project (with Sue Fox from the University of Bern) that investigated attitudinal and ideological issues surrounding Multicultural London English, a contact variety spoken in England's main metropolis. My work at Mercator / the Fryske Akademy primarily deals with language attitudes, language practices, and language policy and planning with regard to West Frisian in the Dutch province of Friesland.




Kircher, R. (2019) Intergenerational language transmission in Quebec: Patterns and predictors in the light of provincial language planning. International Journal of Bilingual Education and Bilingualism, online ahead of print.

Kircher, Ruth and Sue Fox (2019) Multicultural London English and its speakers: A corpus-informed discourse study of standard language ideology and social stereotypesJournal of Multilingual and Multicultural Development, online ahead of print. 

Kircher, Ruth and Sue Fox (2019) Attitudes towards Multicultural London English: Implications for attitude theory and language planningJournal of Multilingual and Multicultural Development 40, 10: 847-864.

Kircher, Ruth (2016) Montreal’s multilingual migrants: Social identities and language attitudes after the proposition of the Quebec Charter of Values. In Vera Regan, Chloé Diskin and Jennifer Martyn (eds) Language, Identity and Migration: Voices from Transnational Speakers and Communities. Bern: Peter Lang. pp. 217-247.

Kircher, Ruth (2016) Language attitudes among adolescents in Montreal: Potential lessons for language planning in Quebec. Nottingham French Studies: UK Perspectives on Francophone Canada 55, 2: 239-259.

Kircher, Ruth (2016) The matched-guise technique. In Zhu Hua (ed) Research Methods in Intercultural Communication. Oxford: Blackwell. pp. 196-211.

Kircher, Ruth (2016) Review of Richard Y. Bourhis (ed) (2012) Decline and Prospects of the English-Speaking Communities of Quebec. English World-Wide 37, 3: 350-355.

Kircher, Ruth (2014) Quebec’s shift from ethnic to civic national identity: Implications for language attitudes amongst immigrants in Montreal. In David Evans (ed) Language and Identity: Discourse in the World. London: Bloomsbury. pp. 55-80.

Kircher, Ruth (2014) Thirty years after Bill 101: A contemporary perspective on attitudes towards English and French in Montreal. Canadian Journal of Applied Linguistics 17, 1: 20-50.

Kircher, Ruth (2012) Review of Michael A. Morris (ed) (2010) Canadian Language Policies in Comparative Perspective. British Journal of Canadian Studies 25, 2: 304-305.

Kircher, Ruth (2012) How pluricentric is the French language? An investigation of attitudes towards Quebec French compared to European French. Journal of French Language Studies 22, 3: 345-370.